CEO & CO-FOUNDER
"Entrepreneurship can be lonely and stressful, but I always had someone to talk with about what I was facing. I got so much value out of our engagement and couldn't believe how much time they took to listen to and create a strategy around my unique challenges. We were able to mitigate our risks and become healthy enough to receive investment offers, and ultimately, we were acquired for $20M just 6 months after engaging with Investable."
"I was underprepared and overwhelmed by all the decisions and variables that go into managing a company. Investable enabled me to ask the deeper existential questions about who I am and where I want to take this. I recently closed another round of fundraising and it wouldn't have happened without their structured approach and critical support."
CEO & CO-FOUNDER
“It became clear 2 years after funding our product on Kickstarter that unless we figured something out, we wouldn't be able to fulfill. That's where Investable came in. They were instrumental in helping us develop a capital strategy to ensure we had the right investment at different stages. They helped us expose risks that we hadn't seen while improving our overall company and pitch to investors."
'"When we went in, our investment thesis was not clear whatsoever. And that was due to a lot of communication and clarity issues within the company itself. We hadn’t really asked hard questions about who we were. Coming out, our investment thesis was ridiculously clear and obvious. I wish we had started working on it two years sooner."
FOUNDER & CEO
"Investable helped me understand and speak to the investor mind, which has been extraordinarily powerful. Their process is a science, rather than just sort of a soft art. I have a grounded sense of confidence to be able to talk with any investor and say,'here's exactly what's going to happen with your money. This is where we've come from, here's what we've learned, here's a true pain in the world, and here's how we solve it.' My investment thesis became crystal clear."
"We thought we were going to raise 4 million and through the process, we ended up bringing it down to $2 million. We cut our cost of capital in half. Even now, I think it could be even less so we're maintaining more ownership in the company. We're much more equipped to fundraise successfully. We also have precise numbers and a clear thesis to present to investors. Another great outcome is that our average order value is 2x what it was just a few months ago."
"I no longer wake up every day thinking, 'okay, what fires are we going to put out'. I know the fires. And I know what we're doing about them. I've got a structure and a team behind me to make sure that we're aligned in our vision and capital strategy. We have all started 'negotiating from the same side of the table' and we're totally clear about where we're going and how we get there."
Co-Founder & CEO
"Investable ended up being not just a fundraising partner, but a management partner. They have been the missing piece; a business savvy source of credibility that helped me influence the rest of my team—in a good way. They provided me with an objective backbone.”
Read more success stories
CEO & CO-FOUNDER
"My company had an awesome Kickstarter campaign for our board game Middara, but unfortunately my co-founder and I lacked the business experience and foresight to realize that the money we'd raised from backers wasn't enough to do what we needed to do. That’s where Investable come in. Not only were they cool as hell and relatable, they supported us and gave us the tools we needed to raise capital, fulfill our backers, and continue to grow the business. 2019 is going to be big thanks to their help."
Succubus Publishing designs and markets RPG board games, their most popular being Middara. They started with a successful Kickstarter campaign (crowdfunding) and pre-sold over $600k in three months. Traditionally, board games that survive their first crowdfunding campaign can do 4x-5x more revenue in their second campaign, but Succubus had misjudged their COGS and were actually losing money for each unit they sold. They had taken a loan to start the business, and were facing insolvency and not being able to fulfill product to their backers.
Investable helped Succubus restructure their $150k of debt into equity and raise an additional $350k. Investable also helped the Succubus team develop and implement Operations, Marketing, and Financial strategies for their second crowdfunding campaign.
Without help, they likely would have become insolvent, letting down their backers, and missing out on their potential. Instead, they are now profitable after successfully running a second crowdfunding campaign that raised $1.5M in one day and ended at over $2.5M in total.
“It became clear 2 years after funding that unless we figured something out, we wouldn't be able to fulfill. That's where Investable came in. We'd basically been Shark Tanking it around town with our game until I met them. They were by far the best fit for our situation. Not only were they extremely knowledgeable, they were also cool as hell. Succubus Publishing is expecting a big, big, big 2019 thanks to their help.”
CEO & CO-FOUNDER
iVeena raised a $1.2M seed round from their board and new investors.
iVeena is a medical technology company that develops ocular drug products that eliminate the need to apply eye drops and painful injections. They have a novel business model that positions them to rapidly produce and release new ocular drug products.
They had met with a lot of investors, but had extreme difficulty agreeing with investors about how to structure the deal and how to value their company.
The company didn’t feel that they had time to spend trying to align with investors, and were concerned the delay in funding could hurt their growth significantly.
Investable performed financial and valuation analyses to benchmark the company against competitors. This helped the iVeena CEO have a data-based conversation about what the financial/investment landscape was for company like theirs and what their valuation should be.
Armed with the right financial models, and an analysis of competitors, the CEO was able to protect his valuation and convince the board and new-investors to invest a total of $1.5M.